Our manifesto.

We know

…that products help people to live happy, healthy and meaningful lives. We know that our current rate and linear framework of consumption is simply not sustainable. We know that many of the materials and processes we use are damaging. We know that this has a devastating effect on people and the planet. We know that there is no time left for discussion. We know that we need to act.

We believe

…the only way forward is a systems-thinking approach to changing the way we interact with products. We believe what we label today as ‘waste’ will be perceived in the future as a resource identified at a point in its journey through a circular system. We believe we have to go a step further than simply being sustainable and to actively repair the damage already done to our environment, societies and economies. We believe this can only be achieved by working together. We believe in the value of local context. We believe that nature holds the key. ​

We commit

…to making positive concrete steps towards a better world with the knowledge that our choices will not be perfect first time round. We commit to using an earth-positive approach to designing products and systems which take care of people and the planet. We commit to learning-by-doing whilst being driven by our values. We commit to continuously improving our understanding and implementing change based on this.​

Together we can

…make change happen through value driven decision making and purpose driven product development. Help people to understand the current challenges and urgency of change. Help people make better choices. Help to create a better world.